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SPORTMAX

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The Sportmax collection was conceived in 1969 by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition.
Achille Maramotti - chairman and founder of the company - fascinated by the innovative “Swinging London” atmosphere, identified the coordinates of a new youth movement which was soon to cross the Channel.

In the ‘50s he had transferred the refinement of Parisian Haute Couture to Italy and the American concepts of industrial production, introducing for the first time the true concept of prêt-à-porter in our country and offering women the possibility of approaching the fashion world.

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Sportmax Zenit floral semi sheer collared shirt in black and blush pink Sportmax Zenit white/blue shirt 002 Sportmax Saggio Floral print, light weight, loose silk top
Sportmax Zenit white with a cornflower blue print silk shirt 002
Price: £170.00 Inc VAT
Now: £65.00 Inc VAT
Save: £105.00
Sportmax Saggio Floral print, light weight, loose silk top.
Price: £165.00 Inc VAT
Now: £65.00 Inc VAT
Save: £100.00
Concealed button front fastening.

Hidden front button fastening. Back pleat
LESS THAN HALF PRICE!
drop shoulder with pleat detail on sleeve. Button cuff.
HALF PRICE!
Sportmax Code Durata, Straight black pencil skirt
Sportmax Cobra black wide leg cropped trousers.
Price: £125.00 Inc VAT
Now: £65.00 Inc VAT
Save: £60.00
with turn ups. Side pockets
finishing below the knee with a full front zip