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The Sportmax collection was conceived in 1969 by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition.
Achille Maramotti - chairman and founder of the company - fascinated by the innovative “Swinging London” atmosphere, identified the coordinates of a new youth movement which was soon to cross the Channel.

In the ‘50s he had transferred the refinement of Parisian Haute Couture to Italy and the American concepts of industrial production, introducing for the first time the true concept of prêt-à-porter in our country and offering women the possibility of approaching the fashion world.

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Sportmax Ezor generous pure silk floral print stole Sportmax Zenit floral semi sheer collared shirt in black and blush pink Sportmax Zenit white/blue shirt 002
floral print clashing scarf in tones of blue, off white and pink.
Concealed button front fastening.

Hidden front button fastening. Back pleat.
Sportmax Zenit Silk sheer blouse with a green floral pattern Sportmax Ottone floral,embroidered shirt. Sportmax Carpi amazing pure silk, mult colour print clashing blouse
concealed front button fastening.
with concealed front button fastening and cuff.
with adjustable sleeves
Sportmax Saggio Floral print, light weight, loose silk top Sportmax Selim black panel ribbed knitted long sleeve dress Sportmax Fiducia - Modern, loose fit, lightweiaght sky blue overcoat/mac
drop shoulder with pleat detail on sleeve. Button cuff. fitted top with flare skirt. Scoop neckline.
Central zip and overlap single button fastening.
Sportmax Fiducia - Modern, loose fit, lightweiaght black overcoat/mac Sportmax Massa lined blue & whitel top
Sportmax Massa lined blue & white macramé lace top
Price: £165.00 Inc VAT
Now: £115.00 Inc VAT
Discounted: £50.00
Sportmax Cobra navy wide leg cropped trousers.
Price: £125.00 Inc VAT
Now: £65.00 Inc VAT
Discounted: £60.00
Collar and hood and side vents. with short sleeve and a back zip
with turn ups. Side pockets
Sportmax Code Durata, Straight black pencil skirt
Sportmax Cobra black wide leg cropped trousers.
Price: £125.00 Inc VAT
Now: £65.00 Inc VAT
Discounted: £60.00
with turn ups. Side pockets
finishing below the knee with a full front zip