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SPORTMAX

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The Sportmax collection was conceived in 1969 by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition.
Achille Maramotti - chairman and founder of the company - fascinated by the innovative “Swinging London” atmosphere, identified the coordinates of a new youth movement which was soon to cross the Channel.

In the ‘50s he had transferred the refinement of Parisian Haute Couture to Italy and the American concepts of industrial production, introducing for the first time the true concept of prêt-à-porter in our country and offering women the possibility of approaching the fashion world.

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Sportmax Zenit floral semi sheer collared shirt in black and blush pink Sportmax Zenit white/blue shirt 002 Sportmax Ottone floral,embroidered shirt.
Sportmax Zenit white with a cornflower blue print silk shirt 002
Price: £170.00 Inc VAT
Now: £65.00 Inc VAT
Save: £105.00
Sportmax Ottone floral,embroidered, tailored, cotton shirt
Price: £230.00 Inc VAT
Now: £95.00 Inc VAT
Save: £135.00
Concealed button front fastening.

Hidden front button fastening. Back pleat
LESS THAN HALF PRICE!
with concealed front button fastening and cuff.
LESS THAN HALF PRICE!
Sportmax Saggio Floral print, light weight, loose silk top Sportmax Massa lined blue & whitel top
Sportmax Saggio Floral print, light weight, loose silk top.
Price: £165.00 Inc VAT
Now: £65.00 Inc VAT
Save: £100.00
Sportmax Massa lined blue & white macramé lace top
Price: £165.00 Inc VAT
Now: £65.00 Inc VAT
Save: £100.00
Sportmax Cobra black wide leg cropped trousers.
Price: £125.00 Inc VAT
Now: £65.00 Inc VAT
Save: £60.00
drop shoulder with pleat detail on sleeve. Button cuff.
HALF PRICE!
with short sleeve and a back zip
with turn ups. Side pockets
Sportmax Code Durata, Straight black pencil skirt
finishing below the knee with a full front zip